We rebuilt our loyalty program from the ground up this month, and we want to walk you through exactly what’s new — because the only thing more annoying than a confusing rewards app is one that quietly changes the rules.
The biggest shift: stars now stack at twice the old rate. Every dollar you spend earns two stars instead of one, and the threshold for a free drink stayed the same. Translation: you’ll earn rewards roughly twice as fast.
We also added three tiers. Sapling (everyone starts here) gets the standard rate and birthday drink. Branch (after 250 stars in a calendar year) unlocks early access to seasonal menu drops and a free pastry on your half-birthday — yes, we made that up, and yes, we’ll text you. Canopy (1,000 stars) gets all of the above plus a monthly mystery drink we develop just for tier members. Last month it was a brown-butter horchata latte. The month before, a strawberry-basil cold foam.
Surprise drops are the part we’re most excited about. Roughly once a week, a random selection of members will get a push notification with a free item redeemable in the next 24 hours. No pattern, no qualifying purchase — just a small thank-you for showing up.
If you were already a member, your existing stars carried over and got doubled in the migration. If you haven’t downloaded the app yet, you can sign up at the counter or scan the QR on the side of any cup. Three latte purchases in your first month earns a fourth on the house, no fine print.
Questions? Ask any barista. We’ve all been quizzed on this for two weeks straight and we’re ready.