Behind the Scenes
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Five Drive-Thru Hacks From the People Who Live There
Our drive-thru team pulls roughly 400 cars a day, and they have opinions. We sat down with the window crew for fifteen minutes between rushes and asked them what they wish every customer knew. Here are the five things that came up the most. Bonus: tip the headset. Our drive-thru tip pool is separate from…
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Behind Our New Storefront: A Letter From the Founders
You may have noticed the front of the shop looks a little different this week. We wanted to write something short about why, because a storefront isn’t just paint — it’s the first thing you see, and we don’t take that lightly. When we opened Rooted four years ago, the building was a former dry…
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Neighbors of Norman: Meet the Faces Behind Your Morning Latte
There are nine of us on the bar right now, and most days you’ll see three at a time — one on espresso, one on the register, one floating. We thought we’d introduce a few of the people whose hands have probably touched your cup. Maya has been here the longest. She started as a…